Visual Merchandising
Visual Merchandising
If you have ever stopped outside a shop admiring the artistry of the window display, been distracted by an item while passing through a store, or paused to take in information from a store guide, then you have been sidetracked by visual merchandising. If you purchased something as a result of stopping in your progress along the pavement or through a store, then you have succumbed to its supremacy.
Visual Merchandising is the selling of merchandise through a visual medium. Visual Merchandising is a way for stores to say, "This is who we are and what we stand for."
As a Visual Merchandiser, it is my job to create a display that stimulates, tantalizes, and arouses the shopper's curiosity to such a degree that he or she is "challenged" to enter the store and wander through it. My goal is to put the store's best "face" forward. My duty is to bring shoppers into the store, while at the same time ensuring that the interior presentation is in keeping with what has been promised on the outside.
Book your free consultation today.
For each of the services listed below, pricing is based on the size of project.
Rates for Window Displays include install and removal.
Rates do not include cost of materials and supplies.
*Due to a technical difficulty, photos have been deleted. We are working on repairing the problem.
Photos are available upon request.
Color & Texture Selection
Color & Texture Selection
Color and texture can be the biggest motivation for shopping. Color can immediately create a mood. Textures can be suggestive.
Line & Composition
Line & Composition
Line is a direction, second only to color in creating a response to the merchandise in a display. Composition is the organization or grouping of different elements to achieve unity. I will show you how to use merchandise, mannequins, props and/or artwork.
Lighting Selection
Lighting Selection
It is light that makes things visible! From planning window lighting to planning in-store lighting, I will help your shoppers see your store in the best light.
Merchandise Presentation
Merchandise Presentation
Product adjacency, color blocking, horizontal vs. vertical merchandising; product blocking; symmetrical, checkered or anatomical merchandising; coordinated merchandising...I will find the perfect fit to maximize your selling potential.
Fixture/Furniture Selection
Space Planning
Fixture/Furniture Selection
Space Planning
Part of my job is to help you make the most of your space and create a "positive traffic flow". The right fixtures/furniture will sell your brand's lifestyle and tell its story.
Window Displays
Window Displays
Themes range from: Seasonal, Valentine's Day, Easter, Mother's Day, Father's Day, Back-to-School, Homecoming, Prom, New Year's, Sale,
Holiday/Christmas
Fashion Shows
Fashion Shows
Total Store Design
Total Store Design
Having a custom designed space is a powerful tool for any brand; it delivers the whole lifestyle, which allows people to comprehend fully what the brand is about.
What my clients are saying
What my clients are saying
Under budget and within the timelime.
Stacy G.