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Visual Merchandising

If you have ever stopped outside a shop admiring the artistry of the window display, been distracted by an item while passing through a store, or paused to take in information from a store guide, then you have been sidetracked by visual merchandising. If you purchased something as a result of stopping in your progress along the pavement or through a store, then you have succumbed to its supremacy.

 

Visual Merchandising is the selling of merchandise through a visual medium. Visual Merchandising is a way for stores to say, "This is who we are and what we stand for." 

 

As a Visual Merchandiser, it is my job to create a display that stimulates, tantalizes, and arouses the shopper's curiosity to such a degree that he or she is "challenged" to enter the store and wander through it. My goal is to put the store's best "face" forward. My duty is to bring shoppers into the store, while at the same time ensuring that the interior presentation is in keeping with what has been promised on the outside.

 

Book your free consultation today.

For each of the services listed below, pricing is based on the size of project.

 

Rates for Window Displays include install and removal.

Rates do not include cost of materials and supplies.

*Due to a technical difficulty, photos have been deleted. We are working on repairing the problem.

Photos are available upon request.

Color & Texture Selection

Color and texture can be the biggest motivation for shopping. Color can immediately create a mood. Textures can be  suggestive.

 

 

 

Line & Composition

Line is a direction, second only to color in creating a response to the merchandise in a display. Composition is the organization or grouping of different elements to achieve unity. I will show you how to use merchandise, mannequins, props and/or artwork.

 

Lighting Selection

It is light that makes things visible! From planning window lighting to planning in-store lighting, I will help your shoppers see your store in the best light.

 

 

 

Merchandise Presentation

Product adjacency, color blocking, horizontal vs. vertical merchandising; product blocking; symmetrical, checkered or anatomical merchandising; coordinated merchandising...I will find the perfect fit to maximize your selling potential.

 

Fixture/Furniture Selection 

 Space Planning

Part of my job is to help you make the most of your space and create a "positive traffic flow".  The right fixtures/furniture will sell your brand's lifestyle and tell its story.

 

 

Window Displays

Themes range from: Seasonal, Valentine's Day, Easter, Mother's Day, Father's Day, Back-to-School, Homecoming, Prom, New Year's, Sale,

Holiday/Christmas

 

 

Fashion Shows

Total Store Design

Having a custom designed space is a powerful tool for any brand; it delivers the whole lifestyle, which allows people to comprehend fully what the brand is about.

 

What my clients are saying

Under budget and within the timelime.

Stacy G.

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